I almost met the Grammy award-winning American R&B/hiphop artiste Trey Songz in Lagos last December but as fate would have it, I was going to meet and work with him this year in Kenya at Coke Studio Africa. Here’s the sweet tale:
Anyone who knows me knows that I am a dare devil who likes to experience the real deal. While in Lagos last December, I almost met Trey Songz. He had come to Nigeria for a concert, which I couldn’t attend for some reason. I still went on to make a few calls trying to connect with Trigga so as to interview him and well … look at his lovely chest close hand. A friend of mine happened to be good friends with his Nigerian host who we contacted and within no time the two had set up an opportunity for me to meet Trey. However, I was unable to make it to our meeting – a situation that left me forever salty and singing, ‘I can’t help but wait …’
Fast-forward to 2016 and Trey gets selected by the African music show Coke Studio Africa to be the guest star of the show’s fourth season, premiering October 9th. As the Publicist of the show, my first role was to set up a good PR plan for his recording week and then organize and manage his press conference and media tour. From the experience of working with NEYO during his feature on Coke Studio Africa last year, I already knew what to expect this year so to avoid the craziness and pressure, for Trey’s week I planned a lot in advance. Even so, I was still dreading the possibility of something going wrong so I just tried to be as meticulous as possible.
Many people must think that just because I am the Publicist of Coke Studio Africa, I am always with the artistes and can get the artistes to do anything like ask them to send people personal shouts and take pictures with them. Well, I can but to be honest it’s not easy as it’s a very different ball game when you are working under a strict schedule and with highly professional international artistes. Although I have all access to the artistes, it’s not as easy to get to them any time because of the show’s packed recording schedule, which has employed hundreds of professionals working around the clock on the production, and of course the artiste management. While Trey arrived in Kenya on a Tuesday, I only got to meet him first hand on Wednesday night at the press conference I was hosting.
Before the press conference I was running up and down like a headless chicken together with my Anyiko PR Team coordinating the media, and making sure everything from the stage, set up, lighting and sound is perfect. From labeling the artistes seats to personally testing all their mics, by the set time of start 7:00 p.m. everything had been ready for Trey and his collaborators: Rema Namakula (Uganda), Vanessa Mdee (Tanzania), Nyashinski (Kenya), Yemi Alade (Nigeria), Stonebwoy (Ghana), Serge Beynaud (Ivory Coast), Emtee (South Africa), Neyma (Mozambique), Lij Michael (Ethiopia) and the South African producer Maphorisa.
When he was finally unveiled in front of hundreds of top East African media, it was easy to see that he had perfectly gelled with the African artistes. How they easily sailed through conversations around cross-cultural collaborations to support African talent and music – was ideal and show for Trey Songz’s consciousness. His passion for the project, awareness of the need for African music to supersede polity, paired with the warmth of his radiant smile and banter -for the first time made me see him like a person, an artiste and not just a sex pot. I would later get to see Trey at work and sample a taste of his diligent artistry, discipline and hard work – probably why he remains top of his game.
Look out for Meeting and Working with Trey Songz: Part II, coming soon