Note to June – May was so uplifting, inspiring and awesome. I never thought that I’d one day meet the hip hop artist Yasiin Bey, let alone work with him and closely relate to him. Working as new PR Manager at Nairobi Rapsody (which in May hosted Yasiin Bey’s first showcase in East Africa) put me in direct contact with Yassiin as his Publicist while in Kenya.
First how wonderful would it be to see him in my country? I can’t wait. In official communication like press releases and emails, the rapper formerly known as Mos Def wants to be referred as Yasiin Bey – and I keep to that. About 36 hours before Yasiin’s first East African showcase, I have organised a press briefing for him and all the Kenyan hip hop acts set to showcase to engage with the media. However, he hasn’t made it in Kenya in time. Thankfully for his right hand woman and DJ – Samira Bin Sharifu (renowned writer, filmmaker, festival curator and DJ between Amsterdam and London) is present to represent his management.
Sharifa, whose got roots in Zanzibar, is enthusiastic to be back in East Africa. She is looking forward to her stay in Nairobi and tells Kenyan media that what is to expect of Yasiin “will all depend with how he feels when he gets here.” However, she explains to us that Yasiin gets a little crazy on stage and most times, “it’s not what you expect. He loves to dance, something not typical of most rappers.” This makes me even more curious to see him on stage now.
“Yasiin is an artist of feelings,” co – founder of Nairobi Rapsody says at the briefing. He’s told me this a couple of times as I prepare Yasiin’s media schedule in advance. I already know that I will roll with his flow when he arrives as I have planned a couple of interviews and appearances for him.
He’s happy to receive the Maasai shukas and Kenyan flag my friend Wanjeri and I have brought him. As soon as we get him to his hotel – Tribe, I request to take photos of him to post on Nairobi Rapsody Facebook Page to update anticipating fans. Yasiin is graceful enough to pose, after which he candidly tells me, “I don’t like taking pictures. Tell everyone that I am willing to do anything but not take pictures.” I immediately reckon that like anyone would have their unique preferences, Yasiin likes his space, and image protected. But there’s no way I am not in his first Kenyan selfie with him. “So can we at least take a selfie?” I have already held my phone up high. He doesn’t know much about me, still, but he kind of gets my twisted humour and gently holds my phone. “Aiiight … I’ma do it myself. What’s up with all these photos though?” he hands my phone back and wanders off into his executive suite, marvelling at the beautiful ambience.
Just that gesture of not wanting to take a selfie and wanting to be in control of the one he takes – tells me that Yasiin likes to control his portrayed. I am not surprised because we are living in a world of news made from Instagram posts; a world of people obsessing over numbers. It has always been wondrous to me what the world would be like if the internet suddenly disappeared. “Please tell everyone that I don’t like to take any pictures, it makes me very uncomfortable. I’ll do any other thing you’ve organized for me,” he tells me.
You might like my story for DStv Mos Def comes to Nairobi
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In the continuation of the Yasiin series, look out for The Other Side of Yasiin Bey
Good stuff. Best wishes always!
The name change is interesting. Looking for part 2 to see how he turns out