In the six years that I’ve been actively and aggressively working in the entertainment
sphere, I haven’t seen or heard of a Kenyan event presenting a combo of an international African artiste paired with an American A-List pop act – like the Wizkid and Chris Brown duo. Correct me if I am wrong but when Sean Paul was at the height of his career, he played in Kenya solo. Same with so many other artistes like Erykah Badu, Anthony Hamilton and Shaggy. Another point to note about the international artistes who have performed in Kenya in the recent past, most of them have niche audiences like people who are into festivals or genres like reggae, R&B, neo soul and the like. For such reasons, it’s obvious that it couldn’t have been easy to book both Wizkid and Chris Brown – two mainstream global pop hit makers. The fact that the event’s promoters started running promo only two weeks to concert date is also another reason why a lot of East Africans were skeptical at to whether the event would go down. A lot of my industry friends warned me prior that the event would flop, and if it wouldn’t – the artistes would disappoint. I am glad to report that none of that happened. And even if they did, I would forgive them because of the bigger picture.
Read part I of this blog: Wizkid and Chris Brown Mombasa Concert: Bebe Cool State of Mind
Back to the concert (Saturday 8th October)—when Wizkid finally hits the stage, I know that he was ready for his second Kenyan performance. He’s accompanied by a tight live band, which I didn’t expect – I’ve seen Wizkid perform using playback at many events, and this always works for hit makers. This time however he knew that there was a chance that Chris would outshine him, so he came prepared.
Chris on the other hand doesn’t come to Mombasa with a live band, unlike what I anticipated. All proper international acts of his caliber always play live music. From Caro, Sound It, Ojuelegba and Show Me Your Money, among hit songs, Wizkid is the one who rocked Mombasa Festival. I still loved Chris Brown though because watching him was so surreal. His dance moves alongside his dancers was just effortless out of this world! It was a proper turn up!
Think about it. If we had more of such high profile events, bringing together all these industry movers and shakers, what would become of East Africa’s entertainment industry as a unified front? If Mombasa, or any other county, had more of such mega concerts, with commendable numbers of attendees, what would that additionally do to decentralize tourism? Most high profile hotels in Mombasa’s CBD were fully sold out during that weekend. There is need to better plan these kind of events to also create new job opportunities for the youth from the country. Even if just two months worth of promo and marketing – that’s good enough of a job for at least thirty of Mombasa youth.
Irrespective of all the challenges and difficulties that the event’s management might have faced, I am impressed by what the debut Mombasa Rocks Festival achieved. For that reason, I will concentrate on its importance in relation to music business in East Africa, with Kenya, Mombasa as the focal point. This one event unified East Africa’s music industry players. Top artistes accompanied by their managers and publicists included Sauti Sol, Alikiba, Vanessa Mdee, Bebe Cool and P-Unit. Renowned artiste managers included Sunday (Wizkid), Saalam (Diamond Platnumz), Marek (Sauti Sol), Seven (Alikiba) and Aly (Navio and Bebe Cool). Top booking agents and event organizers included Kigali’s Bruce, Patrique and Judo (the team who brought in Stromae to Rwanda) last year. Head honchos at MTV and TRACE were among international music executives in Mombasa. Top media from across the region were also present. I was so happy to bump into Millard Ayo reporters, they are such good people.
Read on my travel tales from Kigali when I worked on Stromae’s PR: Stromae in Rwanda: Best Concert of 2015 (Review)
We (Me, Sauti Sol, Navio and Tomas) end up meeting Wizkid on Sunday at his apartment. He doesn’t remember that I met before in Lagos. I still try to remind him. I like that he is so chill and honest. “I don’t remember meeting you maaaan!” He is at the apartment with DJ Maphorisa and Jada, from his London management team. His convo with Sauti Sol gives me so much life. They talk African music achievement, the growth and permeability of afro beats in the global music scene, and what Wizkid’s One Dance with Drake did for Drake in Africa vis-à-vis Wizki’s stature worldwide. In summary, Sauti Sol, Wizkid and DJ Maphorisa agree on an impending collaboration that should be recording in South Africa in the coming week. They of course also exchange vibes and compliments. While Wizkid says that Kuliko Jana’s viral Facebook video featuring Redfourth Chorus gave him “chills”, Bien reminds Wizkid that he is the “Guinea Pig” of African music to the world, concluding, “The world is now watching you.”
Happy to have exchanged contacts with Chris Brown and Wizkid’s management and PR. What an important event and weekend that was!
More of this would uplift music industry and do our tourism sector some good.